Who We Are
About Us.
At PCF Mid-South, we believe financial planning is about more than just numbers; it’s about building a bridge from where you are today to the life you’ve always imagined. Led by Dale Kelly, a U.S. Navy veteran and Senior Financial Advisor, our team brings a mission-first mindset to wealth management. Based in Triad Center 1 in East Memphis, we take pride in serving our neighbors across Memphis, Oxford, Germantown, Collierville, Piperton, as well as families throughout the Mid-South and Tennessee Valley.
Whether you are navigating a career at FedEx or Boeing, or looking to build a legacy for the next generation, we provide the disciplined, “Southern Style” service you deserve. From the bluffs of the Mississippi to the heart of the Tennessee Valley, we are dedicated to helping you cross life’s bridges with confidence and clarity.
The Difference
Meet The Team.
Led by Dale Kelly, our team brings disciplined integrity to wealth management. Based in East Memphis, we provide “Southern-style” service to families across the Mid-South. Our experienced advisors offer clear, fiduciary guidance and active portfolio management to help you reach your goals with confidence.
Partner & Senior Financial Advisor
Dale Kelly, CRPC®, AWMA®
Making a meaningful and positive impact in the lives of his clients is what drives Dale Kelly, Partner and Senior Financial Advisor with Prime Capital Financial. Dale is committed to earning his clients’ trust every day, viewing each meeting as an opportunity to help individuals and families pursue their financial goals and achieve their dreams. He takes pride in simplifying the complexities of retirement planning, providing clarity and confidence during what can often be a stressful life transition. Together with his team, Dale delivers comprehensive financial plans, exceptional service, and steady guidance as clients navigate toward their desired retirement lifestyle.
Dale began his career in finance in 2005 as a licensed financial specialist with Wachovia Bank and Wachovia Securities. He later advanced to BB&T Wealth (now Truist) as a Private Wealth Advisor, before continuing his career with Regions Private Wealth Management. Now at Prime Capital Financial, Dale works with individuals and families—including employees and plan sponsors at organizations such as FedEx, International Paper, and members of the Memphis medical community—to address their financial planning and wealth management needs.
Before entering the financial services industry, Dale proudly served in the United States Navy from 1996 to 2000 as a Fire Controlman aboard the USS Blue Ridge, the flagship of the U.S. 7th Fleet. During his service, he operated and maintained the Phalanx Close-In Weapon System, the ship’s last line of defense.
Dale earned his Bachelor of Science in Political Science and History from the University of North Alabama in 2004, followed by his MBA from Capella University in 2009. He further expanded his professional education through BB&T Banking School at Wake Forest University in 2013 and later the College for Financial Planning, where he earned the Chartered Retirement Planning Counselor (CRPC) designation in 2023 and the Accredited Wealth Management Advisor (AWMA) designation in 2024.
Outside of work, Dale’s greatest joy comes from supporting his two teenage children and their pursuits. His son, Will, attends Christian Brothers High School in Memphis and will graduate with the Class of 2027. Will plans to attend the University of North Alabama and compete on the university’s bass fishing team. Dale’s daughter, Avery, is actively involved in theatre, choir, and piano at Collierville High School. She performs with the Collierville High Theater Club, New Day Theater in Collierville, the Collierville High Chamber Choir, and the Tennessee All-State High School Choir. Avery hopes to attend UCLA and major in theater.
Dale has also spent many years coaching youth football and baseball and currently serves as a boat captain for a high school bass fishing team. When he finds time for himself, he enjoys reading, hunting, fishing, and following college sports.
Client Service Specialist
Wendy Flowers
Wendy Flowers joined Prime Capital Financial as a client service specialist in 2023. In her role at PCF Mid-South, Wendy manages her team’s account-related inquiries, providing clients a smooth, efficient, and exceptional experience.
Prior to joining the firm, Wendy served as a customer relationship manager for Regions Bank for nearly two decades. She honed her skills in issue resolution on behalf of Regions Bank customers during that time, while also leading and coaching her team of junior call center employees in resolving issues efficiently while delivering excellent customer service.
It is with the mindset of “earning our clients’ business every day” that Wendy and the team at PCF Mid-South demonstrates the depth of our commitment to our clients’ legacies through the generations.
Wendy is passionate about building relationships and providing a top-notch client experience for the families she serves. Our clients come to us seeking guidance and clarity, and it’s Wendy’s mission to demonstrate to each and every one of them that they are valued and can depend on us to be there whenever we are needed.
In her free time, Wendy enjoys spending time with family, heading out on road trips, and shopping for the perfect pair of shoes!
Endless Posibilities
Investment Platforms.
